Why aren’t all your products Fairtrade?
We share the aims of the Fairtrade movement – paying a fair price, developing strong supplier relationships, and investing in local infrastructure to improve lives for the communities. Our founders considered this to be simply the right way to do business and this attitude continues in our practices today – whether or not there is a Fairtrade logo on the wrapper. The Fairtrade model was initially developed to allow producer cooperatives in less developed countries to trade with richer nations through a protective scheme. Whilst this works well for some products, there are many delicious organic ingredients that are not available from organisations which are part of the Fairtrade certification scheme.
In addition, all our chocolate is made from organic, Trinitario-type cocoa; quality beans that command a substantial price premium. The price we pay, therefore, is significantly higher than the market price, so we know that the farmers get a fair deal from us.
We support, respect and admire the work that the Fairtrade Foundation does to educate consumers about ethical spending, and we are proud to operate our own ethical business practices, even when it is not possible for us to use the Fairtrade mark.